Emberel
Catch a thought before it goes. Find it again when it matters.
Independent technology studio
Good ideas often arrive before you know how to build them. We use AI to start sooner, learn as we go, and make things we'd want to use, explore, or get lost in.
01 / The idea
An idea outside your own skill set can stay an idea for a long time. AI has opened a door for people with a clear vision and the willingness to learn. Applied Myth begins there: with the chance to try something ambitious and the persistence to carry it through.
We are an independent technology studio making our own products, creative tools, and worlds. We want useful things to exist and strange ideas to have a chance.
02 / Current work
Some work helps you catch a thought, make a plan, or find a sound. The Night Run takes you into a county where the road cannot be trusted. These are the five projects we are working on now.
All projectsCatch a thought before it goes. Find it again when it matters.
Your daily tasks and bigger plans, with room to decide what comes next.
A night drive through Mercy County, where the road cannot be trusted.
Find the sound you have in mind among the samples you already own.
Make sense of the tracks, versions, and folders in a growing DJ collection.
Screens from the work, with a caption for each view.



03 / Areas
Today that means AI and agents, apps, design, and game worlds. Later it might mean hardware, toys, or machines that move. The ambition is to keep learning enough to give the next idea a real chance.
Models that can work with saved information, follow context, and use tools. We explore what they help us do and where they need a closer check.
AI systems and agentsApps for catching thoughts, making plans, and working with a collection. Each begins with something we would like to do better.
Software and appsNames, marks, interfaces, and websites that give an idea a character of its own and help you find your way through it.
Web and digital designPlaces you can enter, rules you can learn, and stories you can take part in. The Night Run is where we are putting that interest to work.
The Night Run04 / Following the idea
We do not know every turn an idea will take. We start with something worth making, follow what the work teaches us, and leave ourselves room to be surprised.